I enjoyed reading 'His Dark Materials' and I'm looking forward to the release of the film adaptation of the first book, 'The Golden Compass'. What I don't understand is why we have to have different book titles on different sides of the Atlantic? It must have something to do with marketing but does it really make that much difference?
I'm an electronics engineer and I have come across the view that products sell better in the US that have a number rather than a name! I've always found this hard to believe but what do I know?
I mean, why in the US would the title 'The Golden Compass' be preferable to the title 'Northern Lights'? Are other parts of the book changed as well?
All the same, I am looking forward to the film.
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